Middlesex Dubai students to develop PR campaign for ToroVerde UAE

Stephen King, Rashid Alalyani & Guillermo Quesada

October 7, 2018 - Middlesex's Dubai's students have been challenged to develop a PR campaign for the world's longest and fastest zip-line, ToroVerde UAE. The brief was offered by Guillermo Quesada, general manager at ToroVerde UAE who was accompanied by social media manager, Rashid Alalyani at the university's campus in Dubai Knowledge Park.

Forty-five students will work on the project which will conclude in a competitive pitch in December.