Markettiers' GM shares ToroVerde Launch Campaign

Cheryl King, General Manager of Markettiers MENA explains how global coverage was generated for the UAE's most exciting attraction.

October 28, 2018 - Cheryl King, general manager at the Markettiers MENA, shared the secrets behind the launch of ToroVerde UAE with second year students on Middlesex University Dubai's advertising and PR degree program today. 

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This came a week after the students had returned from a site visit to Jebel Jais, which marked the conclusion of the research phase in their mock pitch project.

Cheryl shared the processes that Markettiers and ToroVerde went through to develop the initial launch strategy, and offered some insight into how this campaign has been shortlisted for three industry awards at the Middle East PR Association annual ceremony in November.

Tags

#UAEPR #MiddlesexUniversityDubai #Markettiers #ToroVerdeUAE #MEPRAAwards2018 #MiddlesexDubai

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