Brand Finance is one of the world's most trusted sources of information and advice on brand performance. Its tools help companies develop these valuable assets to generate increased sales and generally, improve corporate performance.

Students will now attempt to use their own methodologies to assess their own 'Brand Strengths' and identify a matrix and strategies to increase their personal value. 

This is part of our first year Advertising, PR and Branding module which we are running in Dubai and London for the first time this year. The students are taught to use brand development strategies on themselves, to help them to create powerful personal brands. This will help them to identify their early career path, as well as the facets they need to concentrate on, in order to be successful.