October 24, 2018 - Middlesex University Dubai's School of Arts and Creative Industries welcomed Emirati influencer, vlogger, music maker and celebrity, DJ Bliss to campus this week to talk to our BA Honours Advertising, PR and Branding Students. DJ Bliss shared his life story, how he grew his personal brand and overcame various challenges to create multiple successful companies.

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The students had previously been taught about the importance of building a cohesive personal narrative to support their future career. DJ Bliss complimented the student's classroom teaching with personal accounts of how he has used contemporary media tools to drive his success.